How to Value Your Time as a Business Owner

I've had this conversation with business owners more times than I can count.

"I could just do that myself."

And they're usually right.

You can update your own Google profile. You can ask customers for reviews. You can upload photos from jobs. You can make changes to your website. You can probably figure out most of your marketing if you spend enough time on it.

But that's not really the question.

If you're trying to figure out how to value your time as a business owner, the question is whether doing it yourself is actually the best use of your time.

Say you own a plumbing company.

You spend Saturday morning responding to reviews, uploading job photos, updating your website, and trying to figure out why another plumber is showing up above you on Google.

You saved yourself some money.

Great.

But you also spent three hours doing marketing.

What else could you have done with those three hours?

Maybe you could've followed up on estimates from the week.

Maybe you could've spent some time training the new guy so you don't have to babysit every job he goes on.

Maybe you could've taken your kid to breakfast.

Hell, maybe you could've just slept in.

Your time doesn't suddenly become worthless because you're not using it to make money.

That's the part I think gets lost when business owners decide whether something is worth outsourcing.

We look at the invoice and think, "I could save $500 by doing this myself."

Okay.

But what did doing it yourself actually cost you?

That's how to value your time as a business owner.

There are things in your company that need you.

And there are things that just need to get done.

Those aren't the same thing.

Your customers might need you.

Your employees might need you.

The big decisions definitely need you.

Google doesn't.

Your Google Business Profile needs attention. Your reviews need responses. Your website needs work. Your marketing needs consistency.

But none of that requires the owner of the company to sit there doing it.

That's a big part of what you're paying for when you outsource your marketing.

Yes, you're paying for better visibility.

Yes, you're trying to get more calls.

But you're also paying to make marketing someone else's responsibility.

It gets done whether you're slammed this week or sitting on a beach.

And you get those hours back.

So if you're thinking about how to value your time as a business owner, don't just ask what it costs to hire someone.

Ask what it costs to keep doing everything yourself.

If marketing is one of the things you'd like off your plate, let's talk. We'll worry about Google while you worry about running the business.

Grab a time with me directly at https://calendly.com/joel-jandmsolves/info-call or head to our website, click Home, then click Yes I Want That to get started.