Why Are Customers Looking at My Business but Choosing Someone Else?

This one hurts because you're already getting their attention.

They heard your name from a friend.

Saw one of your trucks.

Found you on Google.

Clicked an ad.

However they got there, they were interested enough to look you up.

Then they disappeared.

No call.

No form submission.

Nothing.

If you're wondering "why are customers looking at my business but choosing someone else," there's a good chance they found something that made the other company feel like the safer choice.

And you may never know it happened.

Customers Are Checking You Out Before They Call

Think about how you buy things.

Someone recommends a restaurant. You look it up.

Someone gives you the name of a contractor. You Google them.

You're considering spending a decent amount of money with a company. You check their reviews.

Your customers do the same thing.

A referral might get your name into the conversation.

Google helps decide whether that conversation goes any further.

Now imagine someone searches your business.

Your Google Business Profile has old photos.

There aren't many recent reviews.

Your website looks like it hasn't been touched in five years.

Maybe some information doesn't match.

Then they search another company.

Hundreds of reviews.

Recent pictures.

Clean website.

Everything looks active.

Who feels like the safer phone call?

It doesn't necessarily matter which company actually does better work.

The customer hasn't worked with either of you yet.

They're making a decision based on what they can see.

Losing Customers Online Can Waste the Marketing You're Already Doing

This is where the problem gets expensive.

Maybe you're spending money on Facebook ads.

Maybe you're networking.

Maybe you've spent years building referrals.

Maybe you've got trucks driving around town with your name all over them.

All of that can be working exactly like it's supposed to.

People hear about you.

Then they Google you.

And if what they find doesn't back up everything they've already heard, all that work can fall apart right before the phone call.

That's why I don't look at your Google presence as some separate little marketing project.

It's part of your sales process.

Your customer is standing at the door.

Your online presence either gives them another reason to walk through it or another reason to leave.

Why Customers Choose Someone Else

Price can obviously matter.

Availability matters.

Sometimes another company is simply a better fit.

But there's another factor business owners can't afford to ignore.

Trust.

Before somebody calls, they're trying to answer a few basic questions.

Is this company legitimate?

Do people seem happy with them?

Do they actually do the kind of work I need?

Are they active?

Can I trust them in my home or business?

Does this look like a company that's going to answer the phone and actually show up?

Your Google presence and website are answering those questions whether you've intentionally built them to or not.

And if the answers aren't convincing, the customer can move on in seconds.

I'll Help Make You the Easier Choice

That's where I come in.

I don't just want your business showing up on Google.

I want what customers find to help sell the phone call.

I'll look at your business from the customer's perspective.

Your reviews.

Your photos.

Your Google Business Profile.

Your website.

How you compare with the businesses customers are seeing next to you.

Then I'll identify what's making you harder to choose and work on fixing it.

You don't need to spend Wednesday night comparing yourself with ten competitors.

You don't need another marketing task.

I'll handle that.

You keep giving customers a reason to recommend you.

I'll help make sure what they find online gives them a reason to call you.

If people are finding your business but you're not getting enough opportunities from that attention, let's figure out where you're losing them.

Grab a time with me directly on my calendar or head to our website, click Home, then click Yes, I Want That to get started.