You’re Not Just Selling a Product—You’re Selling a Story People Want to Join
- Joel Paskauskas
- 3 days ago
- 1 min read
If you’re a local business owner, you’ve probably heard a million times that “people don’t buy products, they buy feelings.” And while that’s not wrong, let’s take it a step further: people buy stories.
They buy the version of themselves they want to be.
They buy the Saturday morning they’re imagining.
They buy the solution that finally ends the hassle they’ve been putting up with for way too long.
And when your marketing tells that story—clearly, consistently, and in the places they’re already looking—everything changes.
This is the shift we help small businesses make. We take the real, gritty, human reason someone needs what you sell and build content around that. Whether it’s a scroll-stopping ad on Instagram, a smart Google search campaign, or videos that show the real people behind the brand—you stop selling and start connecting.
It doesn’t take a massive budget. It takes a clear message, placed in front of the right people at the right time.
Let’s figure out what that story looks like for you.
Book a call now: calendly.com/joel-jandmsolves/info-call
Or visit www.jandmsolves.com, click “Home,” and hit “Yes, I want that.”
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