Why Your Ads Need to Show Real People Instead of Just Your Logo

Most service businesses hide behind their brand. Their ads show the company name, the logo, maybe a truck, maybe some stock photos, and that is it. The problem is that customers do not connect with logos. They connect with people.

When someone sees a real face in an ad, everything changes. It feels familiar. It feels trustworthy. It feels like a real person is ready to help them, not a faceless company hoping for a sale. A simple selfie style video or a quick photo of you or your crew on the job builds more confidence than any polished graphic ever could.

Customers want to know who will be showing up at their home or business. When your ads show real people, it removes that uncertainty. They get to see your personality, your professionalism, and the pride you take in your work. That human connection is what makes them stop scrolling and start paying attention.

This is why ads that include owners, techs, or crews consistently outperform logo based ads. Real people feel safe. Real people feel genuine. Real people feel memorable. When customers see your face over and over, you become the familiar choice, and familiar always wins.

If you are ready to put real people in your ads and start creating instant trust with new customers, let’s talk. Grab a time with me directly at this link or head to our website, click “Home,” and then hit “Yes I want that” to start the conversation.