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Why the Holiday Season Is the Best Time for Service Businesses to Market

  • Writer: Joel Paskauskas
    Joel Paskauskas
  • Nov 28, 2025
  • 1 min read

The holiday season makes most service business owners think people are too distracted to care about ads or home projects. The opposite is true. This time of year is when customers slow down, look around their homes, and notice everything they have been putting off. That awareness makes the holidays one of the strongest marketing windows of the entire year.


People are hosting family, getting ready for winter, and preparing for the new year. They want things fixed, cleaned, organized, or upgraded before guests arrive or before the next season hits. When your business shows up with the right message at the right moment, the customer does not just scroll past it. They feel it.


This season also creates urgency. Customers know they are running out of time before travel, weather changes, or holiday gatherings. When your ads speak to the momentum of the moment, it gives people a reason to act now instead of later.


The biggest mistake service businesses make is going quiet during the holidays. They think customers will wait until January. But the business that stays visible now gets the calls. It is the one they remember when the new year starts. The holidays reward the businesses that stay present.


If you want to take advantage of the season and turn holiday traffic into steady work, let’s talk. Grab a time with me directly at this link or head to our website, click “Home,” and then hit “Yes I want that” to start the conversation.

 
 
 

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