Why Most Service Businesses Don’t Actually Know Their Target Customer

A lot of service business owners think they know who their customer is. They’ll say “homeowners,” “contractors,” or “businesses that need my service.” That sounds right, but it’s too broad. When you try to talk to everyone, you end up connecting with no one.

The businesses that grow the fastest know exactly who they’re talking to. They know what their ideal customer worries about, what problems keep them up at night, and what language makes them feel understood. Once you know that, every part of your marketing gets easier.

When your message feels personal, people pay attention. They stop scrolling, they read what you wrote, and they start to see you as the obvious choice. The difference between average marketing and effective marketing is not always in how it looks — it’s in how well it speaks to the right person.

If your marketing feels like it’s not landing, it might not be the ad or the design. It might just be that you’re talking to the wrong crowd.

If you want to finally zero in on your ideal customer and build marketing that actually converts, let’s talk. Grab a time with me directly at this link or head to our website, click “Home,” and then hit “Yes I want that” to start the conversation.