Why Is My Business So Unpredictable?

Sunday afternoon has a way of making you think about the week ahead.

You start looking at the schedule.

What jobs are booked?

What estimates are still hanging out there?

Who's working where?

And eventually you get to the question every business owner thinks about:

Where is the next customer coming from?

If you've been wondering "why is my business so unpredictable," that's usually the part that gets exhausting.

One week you're buried.

The phone won't stop ringing. You're trying to squeeze people into the schedule.

Everybody is working late.

Then two weeks later, things slow down and you're wondering what happened.

Same business.

Same quality of work.

Same employees.

Completely different week.

Unpredictable Business Makes Everything Harder

It's hard to make good decisions when you don't know what's coming.

Do you hire another employee?

Do you buy another truck?

Can you afford that piece of equipment?

Should you expand?

It's easy to make those decisions when the schedule is packed.

It's a lot harder when you know next month could look completely different.

And that's where the stress starts.

Because eventually you stop running the business based on where you want it to go.

You start reacting to whatever happened this week.

Busy week?

Everything feels great.

Slow week?

Now you're worried.

That's not a great way to run a company.

Relying on Hope Isn't a Marketing Strategy

A lot of local businesses don't really have a consistent way of bringing in new opportunities.

They have referrals.

Repeat customers.

Maybe some Facebook activity.

Maybe they run ads occasionally.

Then they wait for the phone to ring.

And sometimes it does.

But when it doesn't, there's nothing they can really point to and say, "This is consistently putting my business in front of new customers."

That's a problem.

Because there are people in your area searching for what you do every week.

They're going to hire somebody.

If your business consistently shows up when they're looking, you've created another way for new opportunities to find you.

If it doesn't, you're back to hoping somebody recommends you.

Google Can Help Make an Unpredictable Business More Consistent

This is where I come in.

I help local businesses get in front of more people who are already searching for the services they provide.

Not people we're trying to convince they need you.

People already looking.

I'll look at where your business currently shows up on Google.

I'll look at who's beating you.

I'll figure out where you're missing opportunities.

Then I'll handle the ongoing work of improving it.

You don't have to spend Sunday researching Google.

You don't have to add marketing to Monday's already ridiculous list.

You run the business.

I'll work on making sure more potential customers can actually find it.

Will every week suddenly look exactly the same?

Of course not.

That's business.

But there's a big difference between knowing people are consistently finding you and sitting around wondering where the next call is going to come from.

So if you're asking "why is my business so unpredictable," let's find out whether your

Google presence is part of the problem.

I'll take a look and show you what I see.

Grab a time with me directly on my calendar or head to our website, click Home, then click Yes, I Want That to get started.