What Thanksgiving Teaches Service Business Owners About Marketing
- Joel Paskauskas

- 7 hours ago
- 1 min read
Thanksgiving makes people slow down for a moment and think about the relationships that matter. That same idea applies to running a service business. Marketing is not just about getting the next job. It is about building relationships that last through seasons, slow months, and busy streaks.
Most service businesses only think about customers when they need more work. But Thanksgiving reminds us that staying grateful and staying connected goes a long way. A simple message to your customers, a thank you after a job, or a quick follow up checking if they need anything else creates the kind of loyalty that no ad can buy. When people feel appreciated, they remember you. When they remember you, they return.
This season also shows how important timing is. Everyone is thinking about home, family, comfort, and getting things ready for winter. That means customers are already in a mindset where they want things to be taken care of. If your business speaks to that moment, your marketing hits harder.
Thanksgiving is a good reminder that service businesses grow when they focus on people. The work matters, but the relationships matter more. When you build both at the same time, marketing becomes easier because customers trust you on a deeper level.
If you want help building marketing that feels human and builds long term loyalty, let’s talk. Grab a time with me directly at this link or head to our website, click “Home,” and then hit “Yes I want that” to start the conversation.
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