Internal Linking for Local SEO That Helps Google Get Your Business
- Joel Paskauskas

- Jan 24
- 2 min read
Internal linking for local SEO is one of those things most service business owners have never heard of, but Google pays attention to it every day. It is simply how the pages on your website point to each other and what that tells Google about your business.
Think about your website like a conversation. If every page is talking about something different and never references anything else, Google does not know what matters most. Internal linking for local SEO fixes that by showing Google which services you actually want to be known for and which pages support those services.
A lot of service business websites have good pages that never get seen because nothing points to them. Google crawls the site, but there is no direction. When pages are properly linked, Google understands what you do, where you do it, and which services should show up in search results.
Internal linking for local SEO also makes your site feel more real and intentional. Pages that are connected feel maintained. Pages that are isolated feel forgotten. Google notices that difference, and so do customers once they land on your site.
This is why internal linking matters so much for organic rankings. It turns your website from a group of random pages into a clear story Google can follow. When that story makes sense, rankings get easier instead of harder.
If you want your website structured in a way that helps Google understand and rank your business instead of guessing, let’s talk. Grab a time with me directly at https://calendly.com/joel-jandmsolves/info-call or head to our website, click “Home,” and then hit “Yes I want that” to start the conversation.

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