Are You Talking to the Wrong Decision Makers?

Ever spend twenty minutes explaining your services to someone, only to hear, "That sounds great, but I'm not the person who handles that"?

It's frustrating.

You finally get someone interested, have a good conversation, and think you might be getting somewhere.

Then you find out they can't actually make the decision.

Now you're hoping they'll pass your information along to somebody else.

Sometimes they do. Plenty of times, that conversation goes nowhere.

Talking to the wrong decision makers can cost you a lot more than twenty minutes.

Why Finding the Right Decision Makers Matters

Think about how many people might be involved in a purchasing decision at a larger company.

The person who uses your product might not control the budget.

The person managing the department might need approval from someone higher up.

And the person who can approve the purchase might not even know there's a problem worth solving.

If you're reaching out to businesses without understanding who handles those decisions, you can spend weeks having conversations that never go anywhere.

That's not necessarily because your product or service isn't valuable.

You might simply be talking to someone who can't move things forward.

And when you're running a business, you probably don't have hours every week to figure out who's responsible for what at every company you'd like to work with.

A Good Introduction Can Save Weeks of Work

This is something I've been spending a lot of time on lately.

When I'm helping a business find new customers, I don't want to just throw together a list of company names and start sending messages.

I want to understand who we're trying to reach.

What kind of company would benefit from the service?

Who would actually care about solving the problem?

Who handles those decisions?

Sometimes the answer is the owner. Other times it's someone in operations, human resources, purchasing, or facilities.

And sometimes the first person you contact can help point you in the right direction.

The goal isn't to reach everybody. It's to find the people who have a reason to talk.

I'll Help You Reach the People Who Can Move Things Forward

That's a big part of what I do for businesses.

I research potential customers, identify the people who may be involved in purchasing decisions, handle outreach, and follow up on conversations.

When someone shows genuine interest, I help move that opportunity toward a conversation with the business owner or sales team.

And for businesses whose customers are actively searching online, I also work on getting them found through Google.

Different businesses need different approaches.

But the objective is always the same: create worthwhile opportunities without making you personally handle every step of finding new customers.

You shouldn't have to spend your evenings digging through company websites and LinkedIn profiles trying to figure out who to contact.

You handle the business. I'll handle finding the people worth talking to.

If you're spending too much time reaching people who can't make purchasing decisions, let's talk about a better approach.

Schedule a call with me here.